Diaz Diaz is a new architectural firm specialised in data research and environmental design.
They were looking for a design that was both innovative and reliable.
The brand represents the two hemispheres of the brain joined together, which symbolises the company's values: creativity and design in contrast to empirical data.
Logo study
Fonts
Colors
Elements
Exploded grid was used to convey an appearance of firmness and, at the same time, creativity and randomness.
In order to program a grid that allowed the superposition of the elements, I created a framework based on column width and margin distance to the left.
Parallax was also key to add depth and realism to the logo, both distinctive architectural features.
